A full creative and distribution stack built for momentum — content, rollout architecture, microsites, and growth loops deployed in hours, not weeks.
5-second teaser concept for paid/social boost
BENO has the sound, the arc, and the moment. What closes the gap between debut and momentum is infrastructure — creative throughput, distribution velocity, and fan activation systems that compound.
This is exactly what the Boom Records × Studio 1299 × Sturdy stack delivers.
"The window for a debut to break out isn't luck — it's execution density in the first 14 days."
— Studio 1299 Launch PlaybookTyler Henry's industry network + STEM Distribution's infrastructure turns a single into a synchronized rollout: playlist outreach, DSP pitching, creator seeding, and paid microbursts firing in sequence.
3 artwork directions, teaser clips, and microsites built fast — via Sturdy's creative pipeline — so the campaign adapts in real time to wherever traction is building.
Each microsite captures intent: pre-saves, fan quest completions, remix UGC. Clear conversion events map directly to Spotify listener growth and algorithm signals.
Each microsite drives a specific fan behavior. Together they form a flywheel — streaming, social proof, and UGC feeding Spotify's algorithm and BENO's audience compounding.
Three visual identities ready for A/B testing across paid channels. The campaign runs all three and doubles down on whichever earns the highest click-through rate in the first 48 hours.
A pre-built execution calendar synchronized across organic content, paid amplification, playlist outreach, and fan activation — all deploying from the same creative assets.
| 9 AM | Release goes live across all DSPs via STEM |
| 10 AM | Launch blast: Reels, Shorts, Stories simultaneous drop |
| 12 PM | Email drop to pre-save list with unlock bonus |
| 3 PM | Paid retargeting activates on pre-save non-converters |
| EOD | Leaderboard seeded, remix stems available for download |
| D+1 | Remix Challenge opens — stems downloadable |
| D+3 | Fan leaderboard first update, top fans spotlighted |
| D+5 | Retargeting pivot to engagement audiences |
| D+7 | First remix winner announced, cycle repeats |
| 3× | Hero posts across primary channels |
| 8× | Short-form clips (15s–60s) |
| 2× | BTS documentary cuts |
| 2× | Email drops (pre-launch + day-of) |
| Daily | Story frames with CTA into pre-save + quest |
Industry veteran and MUSExpo-recognized music professional. Tyler's network connects BENO to editorial, sync, and tastemaker channels that independent artists rarely access at launch.
Creative and growth infrastructure partner at sturdy.co. Handles the creative pipeline velocity — assets, copy, and deployment that keeps the campaign responsive to real-time data.
Artist-first distribution platform handling delivery to all major DSPs, pre-save link activation, and revenue transparency. STEM ensures the release infrastructure is clean from day one.
Every asset, microsite, and rollout trigger is already built. This demo runs on the same stack that ships to production. The only variable is go/no-go.